Hyundai Motor India has introduced a new variant of its popular entry-level sedan, the Hyundai AURA, in the Indian market. The newly launched S AMT variant has been designed to attract more buyers by offering a balance of affordability and premium features. With its refreshed offering, Hyundai aims to provide a sedan that delivers comfort, safety, and modern driving technology without pushing up the price tag.
The AURA S AMT stands out with a combination of style, performance, and safety. It comes equipped with a 1.2‑liter Kappa petrol engine that ensures smooth driving both in the city and on highways. Along with reliable performance, it packs in advanced features such as electronic stability control, hill-start assist, and six airbags—features usually seen in higher-priced cars.
Launched at an ex-showroom price of ₹8.07 lakh, the new variant competes directly with popular entry-level sedans like the Maruti Suzuki Dzire, Honda Amaze, and Tata Tigor. Hyundai’s strategy behind this launch is to strengthen its presence in the entry segment while providing excellent value for money through smart mobility solutions.
Hyundai AURA S AMT: Features and Price Details
The Hyundai AURA S AMT is powered by a 1.2‑liter Kappa petrol engine that delivers a refined driving experience in both urban and highway conditions. The inclusion of Automated Manual Transmission (AMT) makes driving effortless, especially in heavy traffic. Hyundai has focused on combining performance with safety and convenience, making the car appealing to a wide range of buyers.
Key highlights include:
| Feature | Details |
|---|---|
| Engine | 1.2‑liter Kappa petrol |
| Transmission | AMT (Automated Manual Transmission) |
| Safety | 6 airbags, ESC, HAC |
| Convenience | TPMS, Electric folding ORVMs with indicators |
| Lighting | LED DRLs for improved visibility |
Apart from these, the car also comes with Electronic Stability Control (ESC) for improved handling, Hill Start Assist Control (HAC) to prevent rollback on inclines, and Tyre Pressure Monitoring System (TPMS) to keep track of tyre health. It also features electrically folding outside mirrors with integrated turn indicators, adding to its modern design.
Pricing and Market Competition
The Hyundai AURA S AMT is priced at ₹8.07 lakh (ex-showroom), making it an attractive option for buyers looking for a feature-rich sedan without stretching their budget. In the Indian market, it competes with well-known models such as the Maruti Suzuki Dzire, Honda Amaze, and Tata Tigor—all of which are strong contenders in the entry-level sedan category.
What Hyundai Says About the Launch
According to Tarun Garg, Director and COO of Hyundai Motor India, the company’s vision is to bring smart mobility solutions to as many customers as possible. By adding the AMT option to the AURA lineup, Hyundai aims to offer better value for money in the entry-level sedan segment. Garg emphasized that this variant blends performance, safety, and convenience in a way that enhances the ownership experience for a wide range of customers.
